by Rob Johnson | May 1, 2024 | Blog
Invest in identity Visual identity serves as the face of your brand, providing a way for consumers to recognise and differentiate your offerings in a crowded marketplace. When executed well, it translates your brand’s personality and purpose into a visual...
by Rob Johnson | Apr 24, 2024 | Blog
Listen to feedback Feedback is a critical component of brand growth and customer satisfaction. It acts as a direct line to your customer’s experiences, and gives invaluable insights that can help shape the future direction of your offer. Collecting...
by Rob Johnson | Apr 17, 2024 | Blog
Value authenticity Authenticity isn’t just a buzzword; it’s a critical aspect of brand strategy that resonates with today’s discerning consumers. In a digital age packed with information, consumers have become sceptical of marketing tactics and more...
by Rob Johnson | Apr 10, 2024 | Blog
Embrace flexibility The only constant in business is change. Flexible brands are better positioned to navigate moving market trends, evolving customer behaviours, and rapid technological change. Such brands don’t just survive; they set the pace for others to...
by Rob Johnson | Apr 3, 2024 | Blog
Focus on experience Customer experience is the collective impact of all interactions between a customer and your brand. It’s a critical differentiator in today’s market, with the power to elevate your brand above your competitors. Great customer experience...
by Rob Johnson | Mar 27, 2024 | Blog
Tell your story Storytelling is not just a technique; it’s an art form that breathes life into your brand and forges a deeper connection with your audience. A compelling narrative does more than just share the features or services of a product—it weaves the very...
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