Employer Branding

Shaking hands signifying employer branding

Do you want to attract and retain the very best talent?

Then you need to ensure that you create and maintain your company’s employer brand.

The heart of building a market-focused culture is to create an employment brand that is consistent with the customer brand.

(H. Rao and R. Dewar)

What’s the definition of employer branding?

Employer branding is the process of managing your reputation as an employer among job seekers, employees, and key stakeholders. So it’s everything you do to position your organisation as the employer of choice.

Your employer brand is your organisation’s reputation as an employer.

And what are the benefits?

For a strong employer brand, the opportunities are many.

And in the modern world of talent acquisition, employer branding is used to introduce the company as a great place to work. It’s used for communicating with current employees as well as attracting a new workforce.

Research shows that a strong employer brand has a direct impact on talent acquisition.

Companies with better reputations have high-quality and satisfied employees. Candidate experience is significantly improved and employees are retained for longer.

How can we help?

RJ Brand Design can work with you and your team to define then implement a great looking employer branding strategy.

Let’s talk.

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RJ Brand Design are a marketing and brand design agency based in Market Harborough, Leicestershire.

We pride ourselves on our service. And it’s our friendly and down-to-earth approach, coupled with an analytic and commercial edge that drives business improvement for our clients.

We’ve got experience across a broad range of sectors. This includes Retail, Sports, Gambling & Casinos, Engineering, Leisure, Travel & Tourism, Education, Training, IT and Technology, Recruitment, Logistics, and Healthcare.

And we offer businesses a wide range of services across online and offline marketing. This includes graphic design, logo design, brand design, brand analysis, brand survey, offline marketing, digital marketing, creative and marketing services, social media, design for print, advertising, art direction, photoshoots, video and much more.

We regularly facilitate workshops for businesses of all sizes, either face-to-face or by video conferencing. We can cover everything from a brand or creative audit to exploring tone of voice, through to creative team training, and much more.

To find out more about the Services we offer, please click here.