by Rob Johnson | Mar 20, 2024 | Blog
Set yourself apart Set yourself apart In markets full of options, carving out a distinctive space for your brand isn’t just beneficial—it’s essential. Differentiation is about pinpointing and showcasing what makes your brand the only one of its kind,...
by Rob Johnson | Mar 13, 2024 | Blog
Always be consistent Always be consistent – because consistency is the cornerstone of a strong, recognisable brand. It’s what binds your visual identity – from logos, images and colour palettes, to the typography – into a cohesive visual narrative that...
by Rob Johnson | Mar 6, 2024 | Blog
Know your audience To know your audience is fundamental to crafting a brand strategy that resonates. This means going beyond the basics to grasp customer motivations, challenges, and preferences. By developing a deep understanding of your target audience, you can...
by Rob Johnson | Feb 26, 2024 | Blog
Have a personality Brand personality isn’t just a marketing buzzword; it’s rooted in the fundamental psychology of how we humanise brands. By discovering your brand’s distinct personality, you’re tapping into Carl Jung’s theory of archetypes...
by Rob Johnson | Feb 23, 2024 | Blog
Define your purpose When you define your purpose, you do more than set your brand apart—you guide every aspect of your business. It’s the foundation that informs your decision-making and inspires your teams, customers, and stakeholders. A well-defined brand...
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