If you’re not embracing digital marketing, then why not?
And to be honest, I can’t imagine that anyone reading this isn’t engaging in some form of digital marketing.
So even if you’re sending the occasional email out to your customers, or sometimes posting on LinkedIn or Facebook, you’re “doing digital”.
To put things into perspective, a staggering 57% of the world’s population has internet access – that’s a whopping 4.33 billion active internet users! And there’s 3.9 billion unique mobile internet users – that’s 51% of the world’s population.
“Google only loves you when everyone else loves you first.”
(Wendy Piersall, internet entrepreneur)
What is digital marketing?
Digital marketing is creating strategies and using channels that take advantage of today’s digital landscape. It’s multi-faceted, and can be broken down into several broad areas:
- Website design and development
- App design and development
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Content marketing
- Digital advertising
- Social media
- Email marketing
- Marketing automation
Social media is a key part of the overall mix
And it’s the sheer scale of social media in use across the globe that’s staggering. Just take a look at the global numbers of some of the major social media platforms:
- Facebook (2.7 billion users)
- Instagram (1 billion users)
- Linkedin (760 million users)
- Twitter (330 million users)
- Pinterest (322 million users)
- Snapchat (249 million users)
…and there’s many more.
Digital marketing is trackable and measurable
The analytics available to anyone engaging in digital marketing is one of its key advantages over the more traditional marketing methods.
It’s the technology that makes it easy to measure the effectiveness of anything put out on digital. And platforms such as Google Analytics, Google Search Console, SEM Rush, and so on, put real-time and historic data right at your fingertips. More often than not, it’s free.
How can we help?
RJ Brand Design helps its customers at many levels in their journies.
- website design
- website management
- user experience (UX)
- user interface (UI)
- email marketing
- paid digital marketing
- social media marketing
…and more, we can help.
Get in touch
We’d love to hear from you. Send us a message and we’ll be back in touch.
RJ Brand Design are a marketing and brand design agency based in Market Harborough, Leicestershire.
We pride ourselves on our service. And it’s our friendly and down-to-earth approach, coupled with an analytic and commercial edge that drives business improvement for our clients.
We’ve got experience across a broad range of sectors. This includes Retail, Sports, Gambling & Casinos, Engineering, Leisure, Travel & Tourism, Education, Training, IT and Technology, Recruitment, Logistics, and Healthcare.
And we offer businesses a wide range of services across online and offline marketing. This includes graphic design, logo design, brand design, brand analysis, brand survey, offline marketing, digital marketing, creative and marketing services, social media, design for print, advertising, art direction, photoshoots, video and much more.
We regularly facilitate workshops for businesses of all sizes, either face-to-face or by video conferencing. We can cover everything from a brand or creative audit to exploring tone of voice, through to creative team training, and much more.
To find out more about the Services we offer, please click here.