Table Tennis England

SERVICES: Art Direction and Shoots | Brand | Consultancy | Content | Customer Experience | Design | Digital | Marketing | Print | Workshops

Project: Table Tennis England (TTE) are the governing body of table tennis in England at all levels. Table Tennis is an Olympic and Paralympic sport, and English table tennis enjoys success on the world sporting stage.

RJ Brand Design supported TTE with the development and delivery of TTKidz, a programme aimed at providing young people with an inspiring, engaging and fun first experience in the sport.

Key deliverables for the client included:

  • Establishing the brand story, personality and tone of voice
  • Defining the marketing plan and strategy
  • Supporting the development of TTKidz
  • Collaboration with TTE’s technology partner to design and build a dedicated website with full e-commerce and booking functionality
  • Art direction of photo shoot and promo videos
  • Leading the development of the toolkit for delivery at national and local level
  • Supporting the rollout programme
  • Project Management

TT Kidz has been a big success for TTE, being adopted by a large number of clubs up and down England.

Hot on the heels of this success, the TTKidz brand and programme has since been syndicated to Table Tennis Australia.

RJ Brand Design have been invited to presnet at two National Conferences (2019 and 2021), including the delivery of a brand workshop for member clubs and organisations.

RJ Brand Design are proud to continue to support and collaborate with Table Tennis England as a client on new product and branding projects in 2021.