Scapingsteel

Project: A steel fabrication business approached us with a new product idea they wanted to bring to market.

They are manufacturing self-fit metal edging, that can be used across a variety of uses in gardens and commercial landscaping.

But they needed a name, identity and some marketing advice and consultancy.

Following a research phase, we developed the brand name “Scapingsteel” for them.

From there we designed the logo, did a photoshoot in two locations, and produced some POS and marketing materials to use in builder’s merchants and garden centres.

The project included developing the key messages and the copywriting.