Project: Green Shoots solely use zero-emission vehicles, which allows their customers to protect the environment and feel good about the service they provide to their own clients.
The founder of Green Shoots already had a basic logo. RJ Brand Design were briefed to use it as the foundation to develop a modern, vibrant brand that would springboard the business to the next level.
Knowing that digital marketing, social media, apps and the van liveries themselves would be a major part of the comms mix for Green Shoots, we set about creating a simple, ownable device that will be eye-catching and effective across all channels.
The business model focuses on serving a local community through its electric vehicles, so we also advise Green Shoots on marketing such as door drop campaigns (B2B and B2C) and loyalty promotion marketing strategies.