Buzz Bingo buzzer with hands ready to press it
Buzz Bingo main hall in Enfield London UK

Buzz Bingo

SERVICES: Art Direction and Shoots | Brand | Content | Customer Experience | Design | Digital | Employer Branding | Marketing | Print

Project: Buzz Bingo are one of the largest operators of bingo clubs in the UK.

Previously Gala Bingo Clubs, they were rebranded in 2018. From 2016, I was part of the leadership team that developed the new brand identity, personality and story.

As part of a huge business transformation project, the brand was developed and applied to:

  • Brand guidelines and creative principles
  • Photoshoot
  • Tone of voice and sonic branding
  • External and internal retail signage and interior design schemes
  • Digital POS
  • Customer journey
  • Online
  • Apps and gaming content
  • POS and merchandising
  • Multi-channel campaigns
  • Employer branding
  • Corporate