Project: Buzz Bingo are one of the largest operators of bingo clubs in the UK.
Previously Gala Bingo Clubs, they were rebranded in 2018. From 2016, I was part of the leadership team that developed the new brand identity, personality and story.
As part of a huge business transformation project, the brand was developed and applied to:
- Brand guidelines and creative principles
- Tone of voice and sonic branding
- External and internal retail signage and interior design schemes
- Digital POS
- Customer journey
- Apps and gaming content
- POS and merchandising
- Multi-channel campaigns
- Employer branding