![0717_Buzz_Bingo_Shot_12_2051_F1 SMALL Buzz Bingo buzzer with hands ready to press it](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/0717_Buzz_Bingo_Shot_12_2051_F1-SMALL.jpg)
![IMG_9421 Buzz Bingo main hall in Enfield London UK](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/IMG_9421-1.jpeg)
Buzz Bingo
SERVICES: Art Direction and Shoots | Brand | Content | Customer Experience | Design | Digital | Employer Branding | Marketing | Print
Project: Buzz Bingo are one of the largest operators of bingo clubs in the UK.
Previously Gala Bingo Clubs, they were rebranded in 2018. From 2016, I was part of the leadership team that developed the new brand identity, personality and story.
As part of a huge business transformation project, the brand was developed and applied to:
- Brand guidelines and creative principles
- Photoshoot
- Tone of voice and sonic branding
- External and internal retail signage and interior design schemes
- Digital POS
- Customer journey
- Online
- Apps and gaming content
- POS and merchandising
- Multi-channel campaigns
- Employer branding
- Corporate
![IMG_9505 Buzz Bingo main hall in Enfield London UK](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/IMG_9505-1.jpeg)
![0617_Buzz_Bingo_Shot_06_7014_F1 Buzz Bingo party with friends](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/0617_Buzz_Bingo_Shot_06_7014_F1-1.jpg)
![0617_Buzz_Bingo_Shot_04_4868_F1 Man playing Buzz Bingo in the bath](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/0617_Buzz_Bingo_Shot_04_4868_F1-1.jpg)
![0617_Buzz_Bingo_Shot_02_2245_F1 Couple playing Buzz Bingo together at home](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/0617_Buzz_Bingo_Shot_02_2245_F1-1.jpg)
![IMG_9502 Buzz Bingo exterior Bradford Tong Street UK](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/IMG_9502-1.jpeg)
![IMG_9508 Buzz Bingo digital marketing screen](https://www.rjbranddesign.co.uk/wp-content/uploads/2020/11/IMG_9508-1.jpeg)